{"id":3819,"date":"2024-08-14T20:48:31","date_gmt":"2024-08-15T02:48:31","guid":{"rendered":"https:\/\/puntoestrategico.com.mx\/blog\/?page_id=3819"},"modified":"2025-03-25T21:51:00","modified_gmt":"2025-03-26T03:51:00","slug":"consumo","status":"publish","type":"page","link":"https:\/\/puntoestrategico.com.mx\/en\/servicios\/consumo\/","title":{"rendered":"Consumption"},"content":{"rendered":"<p><section id=\"bt_bb_section6ac23766de32c\" class=\"bt_bb_section bt_bb_color_scheme_10 bt_bb_layout_boxed_1200 bt_bb_vertical_align_top bt_bb_top_spacing_large bt_bb_bottom_spacing_large\" style=\"; --section-primary-color:#ffffff; --section-secondary-color:#1a243f;;background-color:#0f1625;\" data-bt-override-class=\"null\"><div class=\"bt_bb_background_image_holder_wrapper\"><div class=\"bt_bb_background_image_holder btLazyLoadBackground\"  data-background_image_src=\"https:\/\/puntoestrategico.com.mx\/wp-content\/uploads\/2020\/01\/large_background.jpg\" data-parallax-zoom-start=\"1\" data-parallax-zoom-end=\"1\" data-parallax-blur-start=\"0\" data-parallax-blur-end=\"0\" data-parallax-opacity-start=\"1\" data-parallax-opacity-end=\"1\" style=\" background-image: url(&#039;https:\/\/puntoestrategico.com.mx\/wp-content\/plugins\/bold-page-builder\/img\/blank.gif&#039;);\"><\/div><\/div><div class=\"bt_bb_port\"><div class=\"bt_bb_cell\"><div class=\"bt_bb_cell_inner\"><div class=\"bt_bb_row\"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xl-3 bt_bb_align_left bt_bb_padding_normal\"  data-width=\"3\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content bt_bb_vertical_align_top bt_bb_color_scheme_\"><div class=\"bt_bb_column_content_inner\"><\/div><\/div><\/div><div  class=\"bt_bb_column col-xl-6 bt_bb_align_center bt_bb_padding_50\"  data-width=\"6\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content bt_bb_vertical_align_middle bt_bb_color_scheme_\"><div class=\"bt_bb_column_content_inner\"><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_bottom_spacing_medium bt_bb_hidden_xs bt_bb_hidden_ms bt_bb_hidden_sm\" data-bt-override-class=\"null\"><\/div><header class=\"bt_bb_headline bt_bb_color_scheme_6 bt_bb_dash_none bt_bb_superheadline bt_bb_size_extralarge bt_bb_align_inherit\" style=\"; --primary-color:#ffffff; --secondary-color:#e72a7b;\" data-bt-override-class=\"{}\"><h2 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_superheadline\">\u00c1REA DE ESPECIALIZACI\u00d3N<\/span><span class=\"bt_bb_headline_content\"><span>CONSUMPTION<\/span><\/span><\/h2><\/header><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_bottom_spacing_large bt_bb_hidden_xs bt_bb_hidden_ms bt_bb_hidden_sm\" data-bt-override-class=\"null\"><\/div><\/div><\/div><\/div><div  class=\"bt_bb_column col-xl-3 bt_bb_align_left bt_bb_padding_normal\"  data-width=\"3\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content bt_bb_vertical_align_top bt_bb_color_scheme_\"><div class=\"bt_bb_column_content_inner\"><\/div><\/div><\/div><\/div><\/div><\/div><!-- cell_inner --><\/div><!-- cell --><\/div><!-- port --><\/section><section id=\"bt_bb_section6ac23766dea4b\" class=\"bt_bb_section bt_bb_layout_wide bt_bb_vertical_align_top bt_bb_negative_margin_large\"  data-bt-override-class=\"null\"><div class=\"bt_bb_port\"><div class=\"bt_bb_cell\"><div class=\"bt_bb_cell_inner\"><div class=\"bt_bb_row  bt_bb_layout_special btOverlapRight\"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xl-6 bt_bb_align_left bt_bb_padding_normal\"  data-width=\"6\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content bt_bb_vertical_align_top bt_bb_color_scheme_ bt_bb_column_background_image\" style=\"background-image:url(&#039;https:\/\/puntoestrategico.com.mx\/wp-content\/uploads\/2019\/12\/hero_history.jpg&#039;);\"><div class=\"bt_bb_column_content_inner\"><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_bottom_spacing_extra_large\" data-bt-override-class=\"null\"><\/div><\/div><\/div><\/div><div  class=\"bt_bb_column col-xl-6 btWithIcon bt_bb_align_left bt_bb_color_scheme_2 bt_bb_icon_color_scheme_6 bt_bb_padding_normal\" style=\"; --column-primary-color:#191919; --column-secondary-color:#ffffff;; --column-icon-primary-color:#ffffff; --column-icon-secondary-color:#e72a7b;\" data-width=\"6\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content bt_bb_vertical_align_top bt_bb_color_scheme_2\"><div class=\"bt_bb_column_icon\"><span  data-ico-icon7stroke=\"&#xe64c;\" class=\"bt_bb_icon_holder\"><\/span><\/div><div class=\"bt_bb_column_content_inner\"><header class=\"bt_bb_headline bt_bb_color_scheme_14 bt_bb_dash_none bt_bb_size_normal bt_bb_align_inherit\" style=\"; --primary-color:#1a243f; --secondary-color:#e72a7b;\" data-bt-override-class=\"{}\"><h3 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>Principales servicios en el \u00e1rea de consumo:<\/span><\/span><\/h3><\/header><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_bottom_spacing_normal\" data-bt-override-class=\"null\"><\/div><div  class=\"bt_bb_text\" ><\/p>\n<ul>\n<li>H\u00e1bitos de consumo: Identificar los h\u00e1bitos de consumo, preferencias y actitudes de los consumidores para desarrollar productos y servicios que satisfagan sus necesidades.<\/li>\n<li>An\u00e1lisis de la competencia: Evaluar las ofertas de productos y servicios de la competencia para diferenciar su marca y atraer a m\u00e1s clientes.<\/li>\n<li>Eficacia de las campa\u00f1as de marketing: Medir el impacto de las campa\u00f1as de marketing y realizar ajustes para optimizar el retorno de la inversi\u00f3n.<\/li>\n<\/ul>\n<p>\n<\/div><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_normal\" data-bt-override-class=\"null\"><\/div><div class=\"bt_bb_button bt_bb_color_scheme_3 bt_bb_style_clean bt_bb_size_large bt_bb_width_inline bt_bb_shape_inherit bt_bb_align_inherit\" style=\"; --button-primary-color:#e72a7b; --button-secondary-color:#191919;\" data-bt-override-class=\"{}\"><a href=\"https:\/\/puntoestrategico.com.mx\/en\/equipo-p3\/contacto\/\" target=\"_self\" class=\"bt_bb_link\" title=\"COTIZAR\"><span class=\"bt_bb_button_text\">COTIZAR<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- cell_inner --><\/div><!-- cell --><\/div><!-- port --><\/section><section id=\"bt_bb_section6ac23766df761\" class=\"bt_bb_section bt_bb_layout_boxed_1200 bt_bb_vertical_align_top bt_bb_top_spacing_medium bt_bb_bottom_spacing_large\"  data-bt-override-class=\"null\"><div class=\"bt_bb_port\"><div class=\"bt_bb_cell\"><div class=\"bt_bb_cell_inner\"><div class=\"bt_bb_row\"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xl-12 bt_bb_align_left bt_bb_color_scheme_3 bt_bb_padding_normal\" style=\"; --column-primary-color:#e72a7b; --column-secondary-color:#191919;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content bt_bb_vertical_align_top bt_bb_color_scheme_3\"><div class=\"bt_bb_column_content_inner\"><header class=\"bt_bb_headline bt_bb_color_scheme_1 bt_bb_dash_none bt_bb_size_medium bt_bb_align_inherit\" style=\"; --primary-color:#ffffff; --secondary-color:#191919;\" data-bt-override-class=\"{}\"><h3 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span><strong>P<\/strong>reguntas<strong>F<\/strong>recuentes<\/span><\/span><\/h3><\/header><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_bottom_spacing_medium\" data-bt-override-class=\"null\"><\/div><div class=\"bt_bb_accordion bt_bb_color_scheme_14 bt_bb_style_filled bt_bb_shape_square\" style=\"; --accordion-primary-color:#1a243f; --accordion-secondary-color:#e72a7b;\" data-closed=\"closed\"><div class=\"bt_bb_accordion_item\"><div class=\"bt_bb_accordion_item_title\">\u00bfC\u00f3mo cotizo un estudio?<\/div><div class=\"bt_bb_accordion_item_content\"><div  class=\"bt_bb_text\" ><\/p>\n<p>al cotizar un estudio de mercado, es fundamental responder a las siguientes cinco preguntas clave para garantizar que la propuesta sea precisa y relevante:<\/p>\n<ol>\n<li><strong>\u00bfCu\u00e1l es el objetivo del estudio de mercado?<\/strong>\n<ul>\n<li>Definir el prop\u00f3sito del estudio: \u00bfEst\u00e1 buscando entender el potencial de un nuevo producto, analizar la competencia, identificar segmentos de mercado, o evaluar la satisfacci\u00f3n del cliente? Un objetivo claro guiar\u00e1 el dise\u00f1o del estudio y los m\u00e9todos de an\u00e1lisis.<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u00bfQu\u00e9 \u00e1reas geogr\u00e1ficas se deben cubrir?<\/strong>\n<ul>\n<li>Determinar el alcance geogr\u00e1fico del estudio: \u00bfSe requiere informaci\u00f3n a nivel local, regional, nacional o internacional? Esto influir\u00e1 en la metodolog\u00eda y los costos asociados con la recolecci\u00f3n de datos.<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u00bfQui\u00e9n es el p\u00fablico objetivo del estudio?<\/strong>\n<ul>\n<li>Identificar el perfil de los participantes: \u00bfA qui\u00e9nes se debe entrevistar o encuestar? Por ejemplo, consumidores finales, empresas, o un segmento espec\u00edfico del mercado. Conocer el p\u00fablico objetivo ayudar\u00e1 a definir las t\u00e9cnicas de muestreo y las preguntas del cuestionario.<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u00bfQu\u00e9 tipo de datos se necesitan?<\/strong>\n<ul>\n<li>Especificar si se requieren datos cualitativos, cuantitativos o ambos: \u00bfNecesita informaci\u00f3n detallada sobre opiniones y actitudes (cualitativa) o estad\u00edsticas y n\u00fameros (cuantitativa)? Esto afectar\u00e1 el dise\u00f1o del estudio y el an\u00e1lisis de los resultados.<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u00bfCu\u00e1l es el plazo y presupuesto disponibles?<\/strong>\n<ul>\n<li>Definir el tiempo y el presupuesto asignados para el estudio: \u00bfCu\u00e1ndo se necesitan los resultados y cu\u00e1nto est\u00e1 dispuesto a invertir? Estos factores determinar\u00e1n el alcance del estudio, la profundidad del an\u00e1lisis y los m\u00e9todos de recolecci\u00f3n de datos.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>Responder a estas preguntas nos ayudar\u00e1 a formular una propuesta de cotizaci\u00f3n adecuada, alineada con las expectativas y necesidades de tu empresa, organizaci\u00f3n o instituci\u00f3n.<\/p>\n<p>\n<\/div><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_bottom_spacing_small\" data-bt-override-class=\"null\"><\/div><\/div><\/div><div class=\"bt_bb_accordion_item\"><div class=\"bt_bb_accordion_item_title\">\u00bfMi organizaci\u00f3n o instituci\u00f3n puede pagar un estudio?<\/div><div class=\"bt_bb_accordion_item_content\"><div  class=\"bt_bb_text\" ><\/p>\n<p>Depende del objetivo y enfoque de la investigaci\u00f3n, pero si podemos considerar diferentes est\u00e1ndares de inversi\u00f3n, aunque este puede variar:<\/p>\n<ol>\n<li><strong>Alcance del Estudio<\/strong>:\n<ul>\n<li><strong>Estudio local<\/strong>: Entre $36,000 y $180,000 MXN. Un estudio enfocado en un \u00e1rea geogr\u00e1fica espec\u00edfica o en una muestra peque\u00f1a suele ser m\u00e1s econ\u00f3mico.<\/li>\n<li><strong>Estudio regional o nacional<\/strong>: Entre $180,000 y $900,000 MXN. Implica una mayor recolecci\u00f3n de datos y un an\u00e1lisis m\u00e1s complejo.<\/li>\n<li><strong>Estudio internacional<\/strong>: Desde $900,000 MXN en adelante. Involucra m\u00faltiples regiones y puede requerir adaptaciones para diferentes mercados.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tipo de Investigaci\u00f3n<\/strong>:\n<ul>\n<li><strong>Qualitative research<\/strong> (entrevistas en profundidad, grupos focales): Entre $90,000 y $360,000 MXN. Suele ser m\u00e1s costosa debido a la necesidad de interacci\u00f3n directa con los participantes.<\/li>\n<li><strong>Quantitative research<\/strong> (encuestas, an\u00e1lisis estad\u00edstico): Entre $180,000 y $900,000 MXN. Requiere dise\u00f1o de encuestas, recolecci\u00f3n de datos en gran escala y an\u00e1lisis estad\u00edstico.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Complejidad del Estudio<\/strong>:\n<ul>\n<li><strong>Estudios simples<\/strong> (an\u00e1lisis de competencia, evaluaci\u00f3n de tendencias): Entre $36,000 y $180,000 MXN. Generalmente, se centra en un objetivo espec\u00edfico y con menos profundidad.<\/li>\n<li><strong>Estudios complejos<\/strong> (an\u00e1lisis de mercado completo, segmentaci\u00f3n detallada): Entre $360,000 y $1,800,000 MXN. Implica un an\u00e1lisis exhaustivo y m\u00faltiples fases de investigaci\u00f3n.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Metodolog\u00eda<\/strong>:\n<ul>\n<li><strong>M\u00e9todos tradicionales<\/strong> (encuestas en papel, entrevistas telef\u00f3nicas): Generalmente m\u00e1s econ\u00f3micos, pero con un alcance limitado.<\/li>\n<li><strong>M\u00e9todos digitales<\/strong> (encuestas en l\u00ednea, an\u00e1lisis de redes sociales): Pueden ser m\u00e1s econ\u00f3micos y r\u00e1pidos, pero requieren de una infraestructura adecuada.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Duraci\u00f3n del Proyecto<\/strong>:\n<ul>\n<li><strong>Estudios r\u00e1pidos<\/strong> (de 1 a 2 semanas): Pueden costar menos, pero el alcance puede ser limitado.<\/li>\n<li><strong>Estudios extensos<\/strong> (de 1 a 3 meses o m\u00e1s): Generalmente m\u00e1s caros debido al tiempo y esfuerzo necesarios.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><strong>Consideraciones adicionales<\/strong>:<\/p>\n<ul>\n<li><strong>Tama\u00f1o de la muestra<\/strong>: Cuanto mayor sea el tama\u00f1o de la muestra, mayor ser\u00e1 el costo.<\/li>\n<li><strong>Requerimientos espec\u00edficos<\/strong>: Personalizaci\u00f3n de preguntas, an\u00e1lisis avanzado, o necesidades especiales pueden aumentar el costo.<\/li>\n<\/ul>\n<p>Para una cotizaci\u00f3n precisa, es importante definir claramente los objetivos del estudio, el alcance, el p\u00fablico objetivo y los plazos. Esto permitir\u00e1 a las agencias de investigaci\u00f3n proporcionar una propuesta adaptada a tus necesidades espec\u00edficas.<\/p>\n<p>\n<\/div><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_bottom_spacing_small\" data-bt-override-class=\"null\"><\/div><\/div><\/div><div class=\"bt_bb_accordion_item\"><div class=\"bt_bb_accordion_item_title\">\u00bfPor qu\u00e9 deber\u00eda de hacer un estudio con Punto Estrat\u00e9gico?<\/div><div class=\"bt_bb_accordion_item_content\"><div  class=\"bt_bb_text\" ><\/p>\n<p>Aqu\u00ed tienes cinco razones espec\u00edficas para realizar un estudio de mercado para tu empresa, organizaci\u00f3n, dependencia gubernamental o instituci\u00f3n:<\/p>\n<ol>\n<li><strong>Optimizaci\u00f3n de Recursos y Presupuestos<\/strong>:\n<ul>\n<li><strong>Eficiencia en la Asignaci\u00f3n de Recursos<\/strong>: Un estudio de mercado proporciona datos precisos sobre qu\u00e9 \u00e1reas o proyectos tienen mayor potencial, permitiendo una asignaci\u00f3n m\u00e1s efectiva del presupuesto y los recursos. Esto asegura que las inversiones se realicen en iniciativas con mayores probabilidades de \u00e9xito, evitando gastos innecesarios en \u00e1reas menos prometedoras.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Mejora de la Toma de Decisiones Estrat\u00e9gicas<\/strong>:\n<ul>\n<li><strong>Informaci\u00f3n para la Planificaci\u00f3n Estrat\u00e9gica<\/strong>: Contar con datos y an\u00e1lisis detallados facilita la toma de decisiones informadas sobre estrategias de crecimiento, desarrollo de nuevos productos o servicios, y expansi\u00f3n a nuevos mercados. Esto es crucial para formular estrategias que respondan a las necesidades reales del mercado y las tendencias emergentes.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Alineaci\u00f3n con las Necesidades y Expectativas del P\u00fablico<\/strong>:\n<ul>\n<li><strong>Relevancia y Adaptaci\u00f3n<\/strong>: Para organizaciones y dependencias gubernamentales, entender las necesidades y expectativas de los ciudadanos o usuarios finales es esencial para dise\u00f1ar programas y servicios que sean relevantes y eficaces. Un estudio de mercado ayuda a adaptar las pol\u00edticas y servicios a las demandas actuales, mejorando la satisfacci\u00f3n y el impacto.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Fortalecimiento de la Competitividad<\/strong>:\n<ul>\n<li><strong>Identificaci\u00f3n de Ventajas Competitivas<\/strong>: En el caso de empresas e instituciones, conocer el panorama competitivo permite identificar tus fortalezas y \u00e1reas de mejora en comparaci\u00f3n con competidores. Esto te ayuda a desarrollar propuestas de valor diferenciadas y a mantener una ventaja competitiva en el mercado.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Evaluaci\u00f3n de Impacto y Mejora Continua<\/strong>:\n<ul>\n<li><strong>Medici\u00f3n del Desempe\u00f1o y Ajustes Necesarios<\/strong>: Un estudio de mercado permite evaluar el impacto de las estrategias y programas en curso, proporcionando retroalimentaci\u00f3n valiosa sobre su efectividad. Esto es especialmente importante para mejorar continuamente los procesos, ajustar estrategias y garantizar que los objetivos se est\u00e9n cumpliendo de manera efectiva.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>Realizar un estudio de mercado ayuda a las empresas, organizaciones y dependencias gubernamentales a alinear sus estrategias con las necesidades del mercado, optimizar recursos y tomar decisiones m\u00e1s informadas, lo que resulta en una gesti\u00f3n m\u00e1s efectiva y un mayor impacto en sus respectivos campos.<\/p>\n<p>\n<\/div><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_bottom_spacing_small\" data-bt-override-class=\"null\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- cell_inner --><\/div><!-- cell --><\/div><!-- port --><\/section><section id=\"bt_bb_section6ac23766e0577\" class=\"bt_bb_section bt_bb_layout_wide bt_bb_vertical_align_top\"  data-bt-override-class=\"null\"><div class=\"bt_bb_port\"><div class=\"bt_bb_cell\"><div class=\"bt_bb_cell_inner\"><div class=\"bt_bb_row  bt_bb_layout_special btOverlapRight\"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xl-6 bt_bb_align_right bt_bb_padding_normal\"  data-width=\"6\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content bt_bb_vertical_align_top bt_bb_color_scheme_ bt_bb_column_background_image\" style=\"background-image:url(&#039;https:\/\/puntoestrategico.com.mx\/wp-content\/uploads\/2019\/11\/inner_background_02.jpg&#039;);\"><div class=\"bt_bb_column_content_inner\"><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_bottom_spacing_130\" data-bt-override-class=\"null\"><\/div><header class=\"bt_bb_headline bt_bb_color_scheme_6 bt_bb_dash_none bt_bb_superheadline bt_bb_size_medium bt_bb_align_inherit\" style=\"; --primary-color:#ffffff; --secondary-color:#e72a7b;\" data-bt-override-class=\"{}\"><h3 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_superheadline\">PUNTO ESTRAT\u00c9GICO<\/span><span class=\"bt_bb_headline_content\"><span><strong>Ll\u00e1manos<\/strong> hoy mismo, env\u00edanos un e-mail o d\u00e9janos un <strong>mensaje<\/strong><\/span><\/span><\/h3><\/header><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_bottom_spacing_50\" data-bt-override-class=\"null\"><\/div><div class=\"bt_bb_button bt_bb_color_scheme_6 bt_bb_icon_color_scheme_6 bt_bb_style_outline bt_bb_size_large bt_bb_width_inline bt_bb_shape_square bt_bb_align_inherit btWithIcon\" style=\"; --button-primary-color:#ffffff; --button-secondary-color:#e72a7b;; --button-icon-primary-color:#ffffff; --button-icon-secondary-color:#e72a7b;\" data-bt-override-class=\"{}\"><a href=\"tel:4444343014\" target=\"_self\" class=\"bt_bb_link\" title=\"+52 444 434 3014\"><div class=\"bt_bb_icon\"><span  data-ico-icon7stroke=\"&#xe670;\" class=\"bt_bb_icon_holder\"><\/span><\/div><div class=\"bt_bb_link\"><span class=\"bt_bb_button_text\">+52 444 434 3014<\/span><\/div><\/a><\/div><\/div><\/div><\/div><div  class=\"bt_bb_column col-xl-6 btWithIcon bt_bb_align_left bt_bb_icon_color_scheme_6 bt_bb_padding_normal\" style=\"; --column-icon-primary-color:#ffffff; --column-icon-secondary-color:#e72a7b;\" data-width=\"6\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content bt_bb_vertical_align_top bt_bb_color_scheme_\"><div class=\"bt_bb_column_icon\"><span  data-ico-icon7stroke=\"&#xe62c;\" class=\"bt_bb_icon_holder\"><\/span><\/div><div class=\"bt_bb_column_content_inner\"><header class=\"bt_bb_headline bt_bb_color_scheme_14 bt_bb_dash_none bt_bb_superheadline bt_bb_size_medium bt_bb_align_inherit\" style=\"; --primary-color:#1a243f; --secondary-color:#e72a7b;\" data-bt-override-class=\"{}\"><h3 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_superheadline\">\u00bfEMPEZAMOS?<\/span><span class=\"bt_bb_headline_content\"><span>Cotiza sin compromiso<\/span><\/span><\/h3><\/header><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_bottom_spacing_normal\" data-bt-override-class=\"null\"><\/div><div class=\"bt_bb_raw_content\"><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"8890828\",\n    formId: \"7803bd3a-5df3-44d4-84d0-b61e67eaa4fc\"\n  });\n<\/script><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- cell_inner --><\/div><!-- cell --><\/div><!-- port --><\/section><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3695,"parent":2083,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_joinchat":[],"footnotes":""},"class_list":["post-3819","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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